But I was starting from NO business experience! So here are some things I have found/am finding useful.
I attended a 'Small Business Enterprise Training' course at Vision Manawatu (www.visionmanawatu.co.nz) presented by business mentor Dave Gaynor (www.frdevelopment.co.nz). I would thoroughly recommend attending a business course if you can. It's not only learning from people who know about what you are doing, but you can meet other people who are doing a similar thing. It can create great supports.
I have found some great books at the library.
- 'Lessons of a Lipstick Queen' by Poppy King (www.lipstickqueen.com/book.htm). A fun, easy to read book about the story of a girl with a idea who built an empire. Very inspiring and lots of great tips.
- 'Brain Tatoos - Creating unique brands that stick to your customers brains' by Karen Post (www.braintatoo.com). Lots of really great tips, it will change the way you see branding and marketing for yourself, and in what you see around you.
- I designed my logo and other design elements with Adobe Illustrator. A trail version is available for a month trial at www.adobe.com
That's a few things I've found helpful on my steep learning curve of a journey so far!